The 41st HKTDC Hong Kong International Jewellery Show and the 11th Hong Kong International Diamond, Gem & Pearl Show have just ended with resounding success. This major event attracted over 82,000 international buyers from 141 countries and regions, once again confirming Hong Kong’s central position as a global hub for the jewelry trade.
Rising attendance and international influence
The two shows, organized by the Hong Kong Trade Development Council (HKTDC), attracted nearly 4,000 exhibitors from over 40 countries and regions. As in the previous year, the “Two Shows, Two Venues” format enabled effective segmentation of exhibitors, with the Jewellery Show held at the Hong Kong Convention and Exhibition Centre (HKCEC) and the Diamond, Gem & Pearl Show at AsiaWorld-Expo.
This new edition particularly attracted buyers from ASEAN, the Middle East, Western Europe and North America, confirming the growing appeal of these markets.
Innovations and new market trends
Among the new features introduced this year, two zones attracted particular attention: the Gold Jewellery Zone, showcasing original designs and exceptional gold creations, and the Young Jewellery Designer Arena, dedicated to emerging designers and their innovative collections.
In addition, an on-site survey of 1,434 exhibitors and buyers revealed that the Middle East is perceived as the most promising market for the jewelry industry over the next two years, followed by India, Australia and the ASEAN countries.
A strong sales dynamic
Transactions at the show exceeded expectations. Many buyers expressed confidence in the sector’s growth, with 44.2% of attendees expecting an increase in sales over the next one to two years, and over 50% predicting a stabilization of the market.
The most promising segments identified are:
- Trendy and fashion jewelry (61.9%)
- Precious jewelry (39.1%)
- Semi-fine jewelry (24.4%)
In terms of materials, yellow gold (43.4%), white gold (37.8%) and pure gold (28.6%) stand out as the most sought-after precious metals. As for gems, diamonds (47.6%) continue to top the list, followed by rubies (26.2%) and emeralds (19.1%).
Opening up to e-commerce and the Chinese market
Against a backdrop of digital transformation, the 2025 edition focused on the integration of e-commerce. For the first time, major Chinese platforms such as Taobao and Tmall participated in the show, enabling exhibitors to access the Chinese market via live e-commerce. The event generated an engagement of over 6 million people and sales in excess of HKD 50 million.
In addition, the show integrated Exhibition+, a hybrid format combining physical presence and online negotiations. Thanks to Click2Match technology, exhibitors and buyers were able to continue their discussions after the event via an AI-powered matchmaking platform, optimizing business opportunities.
A bright future for the HKTDC Hong Kong Jewellery Show
The HKTDC Hong Kong Jewellery Show 2025 once again confirms its role as a must-attend event for the global jewellery industry. The growing attraction of international buyers, the integration of digital technology and the spotlight on young talent position this event as a true barometer of market trends.
With an optimistic outlook for the years ahead, Hong Kong continues to assert itself as a global hub for the jewelry and gemstone trade, where innovation, tradition and excellence meet.
